Evaluation: Question 5

How did you attract/address your audience?

During post-production, we started to plan what elements we wanted in our film. To do so we needed to consider the following factors:

• Age of target audience
• Gender of target audience
• Certificate proposed by audience feedback

We thought that these were main elements to consider when producing our film because they all link together to create an outcome and a purpose of each factor that would be involved in our film. 
We knew from the audience feedback that even from the outside opinion that the target audience was teenagers. Since this was our idea of the target audience it made it valid that we were aiming for this age range.
For example, the age of the target audience is for 15+ so we wanted to ensure that we considered things in our film that would engage that target audience and make it obvious that we are aiming the film at this particular age range. Having the characters all in the same age range as the target audience already set us up to fulfil this as this already creates a vine of connection between audience and character. But when we considered a factor that might help this further was the clothing that the characters wore. Post-production, we researched into clothing from a certain popular high street store based on our prior knowledge. We then matched up this research with each character with the resources we had and tried to create something that would resemble the clothing we found. By doing so we believe that this would not only link to the first factor we needed to consider which was age but also the second factor which was gender.
By choosing appropriate clothing to represent stereotypical gender's and therefore successfully create a base to attract and address the audience. 

For example, this was the shirt that we considered
 for the character of Amy during planning.

This is the shirt we finally decided to go for on Amy
when actually filming. You can see that the style is
very similar to the pre-production initial idea.

The second questionnaire that came after the film was finally made and posted for the audience to watch also gave us results that would help us find out the outside opinion on our film. 



The feedback from the audience gave us positive overall results from the questionnaire. They gave us feedback such as 'atmospheric' which is an essential descriptive term needed to make sure that the film fits to the genre of horror so we know we successfully achieved our film's place into the horror genre. There were a lot of comments that were made commenting on our shots. Such as 'good angles, camera shots and nice flow between shots' 'lots of different shots used efficiently' 'flows nicely'. The fact that we received a lot of comments about how fluently the film 'flows' is good to know as in the initial pre-production questionnaire there was some confusion over the plot line and there were some comments that it didn't make a lot of sense. There are also a couple of replies to the question 'Do you understand the plot line?' that are negative. 

I think to improve we could have added more shots that contextualised the plot maybe the reason why the group were in the woods in the first place. We could have also added in some shots that show the group together looking happy and united as a friendship group before the event in the woods takes place, which again would add some context to the film. By adding context to the film this would make for less initial confusion and would would also be able to see the difference in Violet's character before the event and how she is with her friends and then her deterioration throughout the film.
Overall I believe that from the positive ceedback that we received from the audience that we successfully attracted and addressed the audience.