Sunday, 28 April 2013

Q6 Evaluation

Q5 Evaluation

Q5) How did you address/attract your audience?

I feel that we have successfully appealed/targeted our audience to the best of our abilities. I feel that as we have targeted our audience during the production of our film, this gave us an advantage when wanting to attract them to watch the actual film. We sent out various questionnaires through social networking sites such as Facebook and Twitter, asking them for feedback and for them to send the message on to who ever they felt would be attracted to our film. We also posted our final product on YouTube, as this is where nearly all videos are viewed.



















Here are a couple of examples of the types of questions asked in our questionnaire. As shown by our feedback the results from the questionnaires handed out to our work colleges and students on our media class.

These results show how as we predicted our film was a 15. our peers are also in the same agre category as us (16-17) and so can relate to the character they are watching on screen.













This question asked what our audience though of the camera shots used in our film production. Positive responses such as 'Loved it' and 'fab' shows clearly how the intended camera shots worked successfully within our psychological horror  as we were unsure if they would understand are clever and twisted plot which was clever shown through some intelligent camera shots.

When originally researching into the psychological horror genre we found out what shots were common or typical of the psychological horror genre, and we included as many of these shots as we could.










One of the most stressful parts of our media production is knowing if our audience understood the story line. So we set a question on our questionnaire to see if are audience did. As shown we got the perfect response, as out films ending was left partly ambiguous, we would understand if parta were misred, or rather 'left to their own interpretations' such as Danny Boyle films.

To further attract out target audience we included a clothing range that would appeal to other peers our age.

To see a full outfit analysis and description of Saul (Lucas) please click here. 

To see a full description and analysis of Jodie outfit (Amy) please click here.

To see a full description and analysis of Becca's (Charlotte's) outfit please click here.

To see a full description and analysis of Annie's (Violets) outfit please click here.



I feel that if were wanted to appeal or address to our audience more then we should have included more contextual shots in out film such as perhaps the friends around a fire to establish their groups friendship, before all the violence plays out. Additionally I feel some more shots that are commonly used is psychological horror genres would have made the film more appealing to our audience as they might have become more frightened, which is what our film wanted to achieve.





Q4 Evaluation

Q4 Who would be the audience for your media product?

The target audience for our film production was the typical teenager, from the age range of 15-20. We feel this was a suitable target audience for our film as our actors in it were also teenagers them selves, and that this would interest our audience, as they could relate to what the characters are doing and what they say. After consulting our team and peers within our class we decided that our film should be rated as a 15 by the BBFC. We decided that we needed more opinions on our films certificate rating, so we asked other people on our media course our age, and people on the street. who were from a range of ages.

Here show our findings.
As shown our finding matched our prediction showing around 2\3 thirds of the people asked thought that our film fitted in the age category 15-20.







We felt more research needed to be done before we finalised our findings. Here show another group of people we asked what they though our film was aimed at.

This did throw us of balance slightly as nearly half the people we asked though our film should be within te 18+ category which does show that our film did fit into the psychological horror genre as it was seen as scary, however these finding and the one above show that overall people thought our film fitted best into the 15 BBFC.

We decided to make a few changes to our film to make sure that out film was definitely in the right category. Some blood and gore were taken out of out film.


We know that our target audience of teenagers are most likely to watch our film. We also feel that people who love going to the cinema to see horror films would also be likely to watch out psychological horror film. Some audiences feel that as our film is not mainstream or produced by a conglomerate company our film shall have some more traditional psychological horror features ( as lacks in special effects ). I feel this my make them likely to come and watch our production if released.

Heritage shall also be a factor persuading people to come and watch our film. Although we intended and succeeded  that our film should not include and regional idiolect, we feel that due to the location of our film being set in South Yorkshire, the people from around the area may come and see the film.

Click here to see a full analysis of our data from out questionnaires.








Thursday, 25 April 2013

Q1 Evaluation


Q1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

We chose our film to be in the psychological horror genre, as the protocol and elements are easy to replicate with are armature equipment. The characters in our psychological horror were mysterious, gothic and rather frightening to look at. We also wanted our characters to be presented as emotionally unstable which would be shown during the course of the film. This was achieved as planned. Our film was planned to take place in a woods near to a member of our group’s house. This way if any shots needed re-shooting we could easily travel there and correct them.



Elements of the psychological horror genre were replicated in our film. Blood and Gore, amongst mentally disturbed characters with weapons were all included in order to emphasize our genre. As far as Narrative is concerned, out film is set in non-linear narrative form, in order to further emphasize our psychological horror genre. 
We were able to represent our psychological horror genre through camera techniques. Flash backs were used to represent Violet’s (Annie’s) mental state, as she reminiscences the events in the woods. An extremely out of focus tracking shot of Rebecca is also used in our film. Extreme close ups of Annie’s face enables our audience to observe Annie’s heavy use of makeup. Bruises, cuts and grazes, and a bloody face. A point of view shot was used to show how Annie’s violent personality as she interrogates Amy (Jodie).




Close up of Violet (Annie)








Continuity and editing were key in the finalization of our film. Our film varied throughout, fast pace and slow, in order to display the crucial elements of action, against the slow paced speech which allows our audience to concentrate on. The majority of our film is verisimilitude, however sections such as at the ultimate scene, where eerie echoey voices suggest all the chaos and violence is not over. Cut and jump shots graphically match a heart beat sound effect for a dramatic effect. Match on action shots such as when Saul (Lucas) shoves Violet against a wall were also used to create drama. 

I believe sound was the most important feature within our film. The overriding voice mails which violet listens to whilst she reminiscences the events that occurred in the woods. We made these using the voice recording equipment. Other diagetic audio such as speech and the crunch of leaves as we step on them were also included in our film. Non diagetic sounds such as the overriding horror sound effects give our films a more sinister atmosphere. 

The characters in our films all wore some type of make up. Annie was most heavily made up, as the was the dominant protagonist, whereas Saul only has some fake blood on his face to show how Annie had attacked him. Becca and Jodie had moderate make-up, suggesting they are just normal teenagers. Click here for a link to our costume research and action. We did not use alot of props during the production of out film. A small knife was the only prop used. 

Our typography was not as impoirtant as some other elements in our film. the texts were in a black and white font, connoting good, and evil, which is relevant to our story line. The size of the texts were average, as we did not want them to stand out as much as the clip it was placed over. 

Research Into Similar Films - Part 4

Similar Films

Lovely Molly (2012)

This 2012 film directed by Eduardo Sanchez, who directed a film pinnacle to horror The Blair Witch Project. To know that he directed a film that has fallen under so much scrutiny, positive as well as negative, and knowing that the kinds of concepts that are used in The Blair Witch Project for example the point of view shots gives us a clear link to his types of films. And Lovely Molly is very similar, gives the same type off effect and gives out the same atmosphere.







Synopsis:
Lovely Molly is the story of a newlywed couple who move in the wife Molly's newly deceased father's house where Molly's repressed memories begin to emerge. We find out that Molly has a lot of memories from this house and as she is a recovered drug addict we aren't sure whether the things that Molly sees are real or fragments of Molly's vulnerable mentality. Everything seems idyllic until strange sounds begin emanating from deep in the house and something starts to set off their high-tech alarm system. When Tim later departs for an extended road trip, Molly begins to rapidly deteriorate, frightening her sister and raising serious concerns from her boss. Though suspicions of a relapse into drug abuse soon surface, the reality of Molly's situation is much more terrifying. An unimaginable evil dwells in Molly's home, and it won't stop until she submits to it completely.

Unique Selling Point:
Lovely Molly is not like any other film that is out there. Although, there is a recent up rise in horror films based around the supernatural horror sub genre after the release and popularity of the Paranormal Activity franchise by Oren Peli since 2007, there has been a pattern in the types of storyline in horror films and mostly somehow surrounding the paranormal central idea. During this hype, all horror films started to become quite tedious, repetitive and predictable, which is something you definitely do not want in a horror film, and definitely not a psychological horror which Lovely Molly develops into.
We need to consider this factor for our film. We need to consider the fact that because there have been a sudden increase in horror films, even though they're only #7 in the Top Grossing Genre since 1995-2012 (http://www.the-numbers.com/market/) it is still a tight market. I believe that there aren't a lot of horror films being made anymore because there is such a high demand for a higher level of cinema regarding horror. Because there as so many technological advances in the 21st century a modern audience expects a lot from the production of a film, especially regarding horror such as special effects and CGI. A modern audience want to be baffled and want to be shown animated symbols of horror such as the paranormal or the supernatural that seem real and when they don't get the highest standard that they want they claim the film's credit. I believe that realism is the way to go ahead with it and this is an element of Lovely Molly that I believe we should consider for our production. We need to make the film as realistic as possible because the way I see it is that a film that shows something that is so remote from everyday life like a werewolf for example is a lot less scary that something so real like odd happenings in your own home. This is a better factor of psychological horror. Something that makes you uncomfortable and feel unsafe even in your own home or around people you trust. This is the element we need to consider for our film and that's what Lovely Molly does. It creates you to empathise so much with our main character around the beginning and then shows you her deterioration and her struggle and you go through that with her. Also because it all mainly happens in her own home that is another component of a psychological horror that we are going to look into.

Reviews by critics:










http://www.rottentomatoes.com/m/lovely_molly_2011/
This is a review from the notorious film critic site Rotten Tomatoes. I have put this review in because it has reviews from at least 5 critics across the media base including a notorious review site efilmcritic.com and another that isn't so famous, FlipsideMovie Emporium. But this is an effective choice of review because we get to recieve reviews from a more mainstream point of view which is good as we get to see it from more of a professional and almost 'showy' perpective and from more of an independent view to look from an 'average person' type of view.






http://www.best-horror-movies.com/review?name=lovely-molly-2012-review
This is a site that is dedicated to reviewing horror films. Although it isn't very well known, the fact that it is a site that is specifically dedicated to the research and reviewing of a particular genre, the trust that we may have lost in the fact that it isn't very well known or at least not as well known as Rotten Tomatoes, we make up for that trust in its dedication to the genre. It makes us think that they do have expertise in the genre and they do know what they are talking about because the website it genre specific. Also because the website isn't exactly professional you get to see what the films are like from almost the 'average persons' view.

This is a clip from the final scene of Lovely Molly. The fact that there is no dialog and there isn't really that much visually occuring on screen yet it still pertrudes an uneasy tense atmosphere that creates suspicion and an 'on-edge' feel we want to incorportate these elements into our film so we know this is a relevant film to look into when producing our film.
This is a trailer for the film Lovely Molly.

My review and the films relevance:
I chose to look at Lovely Molly in regards to similar films to the one that we would like to create as it create the quintesensial atmosphere for a psychologcal horror film and the exact feeling that we would like to create when filming our. The fact that Lovely Molly uses a lot of jump cuts between events that Molly encounters in shows how fragmented her character is. This is the exact aura that we would like to creat for Violet. When the film begins we aren't sure whether it is exactly Molly's fault that she is under some sort of seige but as the film develops it gives you more and more clues as to what it is that has put Molly in these circumstances and this is what we would like to do with Violet. I feel that for a psychological horror film to really be effective you cannot heave the entire plotline at the audience all at once for them to be into the film. It is better to work on a schema and reveal slow snippets of things such as secrets and past sins that would slowly ensure the audience figures the film out for them selves. I feel that this is exactly what Lovely Molly does. Through fragments and jump cuts between events we get to really delve into the mind set of Molly and this is what we are trying to incorporate into our character Violet. We would like use the fragmented story by create a non-linear plot line.

Wednesday, 24 April 2013

Evaluation Question Seven

Evaluation - Question 7

Looking back at your preliminary task, what do you think you have learnt in the progression from it to the full product?

Our brief in the preliminary task was to create a continuity based clip that was made up of match on action, 180-degree line and shot/reverse shot. We created a situation in which a person was to walk up to and enter a room. Upon entering they were to cross the room and sit down in a chair. They then had to engage in conversation with an opposing character for a short length of dialog. The person was then to cross back over the room again and leave. This seemed like an easy enough task but when it take to filming, we didn't particularly struggle but it was more difficult than we originally perceived it to be. The thing that we found quite hard was match on action. We found this to be quite difficult at first because it was hard to film the shot a few times exactly the same to make sure that the transition between shots flowed into each other. It took us a few takes to get this shot right:





It was quite difficult to get this shot shown to the left of Annie actually entering the room and then matching it up with the shot underneath this to make it look like she flows.
To make sure that the continuity was clear with these shots we filmed them both a few times and picked which one actually matched up to each other.




Whilst filming the preliminary exercise it wasn't completely apparent that these elements were actually a dire part of the clip, not just to making the shot smooth in regards to continuity but also to make sense in regards to context. 
For example when we filmed the over the shoulder shot shot/reverse shot on the preliminary task it was in our first thoughts that we just needed the shoulder of the person being spoken to in the bottom corner of the shot. Although when we filmed our main task we realised that there is a lot more depth to the meaning of even the angle and positioning of not just the person in main focus but also the person who's shoulder we were shooting over in the shot/reverse shot.
Our main task was to create an opening and the titles to a film lasting at least 2 minutes. 

We found out that we also needed to incorporate the 180-degree line when filming the shot/reverse shot. We needed to make sure that the 180-degree line was correct because if it wasn't then the line of focus would be out and it might actually confuse the audience as you aren't sure what the main character in focus is looking at.
We used this tip when producing our main task especially because this film would have a lot more context and it is set to a genre then we would need to make sure that there is no confusion over what it is that going on in the film during the conversation. 

The first image is one of the over the 
shoulder shots from our preliminary exercises:



This is the first over the shoulder shot that we filmed in our preliminary exercise. After figuring that the heads in the correct positions because if not it loses the continuity and doesn't look right. So we decided that we needed to film shot a few times so when it came to editing we could pick a shot that looks the way we wanted it to and also makes sense. We also discussed that as there was a difference in height between the 2 characters then we needed to consider that it may look as if one character is more in power than the other when we are filming, which is what we wanted to avoid in the preliminary task and also the final project.



This next image is the first over the shoulder
conversation shot from our final project.
Because again of the height difference we considered the things that we had learnt from the preliminary task. We learnt that we should higher the actual tripod that the camera is on and make sure that we didn't actual tip the camera in any angle to get Saul on the shot because this may have indicated a certain character being in power which isn't what we wanted to do as we wanted a mutual power at this point.

Evaluation: Question 6



Evaluation Question Five

We decided a questionnaire would be best to draw attention to our film. Posting a questionnaire online on social networking sites will gain the attraction of the audience we think will enjoy our film best. We posted it on Facebook and Twitter so that young people are at the main audience. Firstly we asked questions such as 'who do you think the audience will be?' and 'where would you like to watch this film?' We received a lot of positive feedback:

Our results confirm that our target audience want to watch it too. Whilst planning our film we tried to consider aspects that would appeal to them. I think that having a young cast helps because hopefully the audience will be able to relate to them in some ways. We wanted to create characters with personalities similar to people who they may be friends with. The way Lucas, Amy and Charlotte dressed is very close to what is considered cool with adolescent people to this day and i think that is an aspect that we considered to be very important during the planning process.


After we had finished the film we conducted another questionnaire to see if we were still getting the same positive feedback. Again we posted this questionnaire on social networking sites and asked friends at college if they could complete it. We asked if they enjoyed the film and this is the most important question because it is vital that our target audience do.


Receiving good feedback is obviously a highlight because the film was created to entertain. I think this has been the most successful aspect of our film because when asked in the questionnaire if they like the titles in our film we didn't receive as much positive feedback as we would have liked. The comment above is one negative feedback we received about the titles but i don't understand why this comment was received. The purpose of the titles are self explanatory and they needed to be there because this is the start of a film so if this person was to have our specification red to them i am sure they would understand. 
I think that we could have improved how we attract the audience by involving some activities in the film that are considered to be normal. I think in a real life situation more than four friends would go camping so obviously involve more characters. I think that having more to relate to throughout the film would have attracted an audience. The characters could also been involved in some activities to present that they are supposed to be normal teenagers such as football or a game of truth or dare. But if we did involve these activities our film wouldn't have had the same eerie atmosphere and the mood would have been lightened but obviously if we were to film a complete film then these activities could have been involved.





Evaluation Question 7: Preliminary Task

What brief were you working to?
We started off by having a preliminary task. This continuity task included filming and editing conversation between two characters, also the character opening and closing a door, crossing the room and then sitting down to talk to the other character. We had to include shots such as match on action, 180 degree rule and shot/reverse shot. Our main task was to film the opening titles to a new fiction film which had to last up to a maximum of two minutes.

Preliminary Task
When we first started the preliminary task, after learning about the 180 degree rule from watching some demonstrations in class, I then learnt how to display it onto the camera. I sat the two characters opposite from each other and made sure that the camera stayed on one side of the characters whilst displaying their conversation. The over the shoulder shot was a little trickier, as you had to get the opposing persons face matched with the other character, so we had to make sure that the camera was placed in the right position at all times when filming that shot. I found match on action the hardest to do, it was easy to film because all you had to do was film the appropriate shots, but it was the trickiest when it came to editing it all in so it looked like it flowed correctly. After a couple of tries, I got it right in the end. You just have to make sure that you have filmed more footage than normal, so if you can't get anything to match up, then you have some extra footage.


Here is a shot of Annie crossing the room to sit down and have a conversation with Jodie. I placed the camera across the room and made sure it was still and in the right position to capture Annie making her way across the room. After than she then sat down to begin her conversation. I filmed the start of the conversation from this angle so then I was able to get the beginning section correctly.







Applying the skills to my film
Doing the preliminary task has helped me massively into applying the tricky shots into our film. I filmed the conversation between Lucas and Violet against the tree, and I remembered the over the shoulder shot and tried to match the faces up to each other. I also edited match on action, trying to get different shots in a different times, so it looked more tricky and clever. I feel that I have got better at doing the match on action because that is the one that I struggled the most with, and when it comes to editing, if you try a couple of times, you eventually get it right in the end. You just need to remember to film more than you would normally do in case you can't get anything to match correctly. I don't feel that I did anything differently as I kept the same skills from my preliminary task and applied them to my film. I feel that every film has an over the shoulder shot, so if I didn't apply this to our film then it wouldn't have looked realistic.


Applying Over the Shoulder Shot and 180 degree rule
This is another over the shoulder shot that I applied to my media title sequence. As Saul is a lot taller than Jodie is, we had to bend him down a little to make sure that he fit into the shot correctly.





These two shots are the over the shoulder shots that I used in my preliminary task. At first I thought it was a little tricky to get the heads in position correctly, but once you do it a couple of times, you get used to it. I didn't consider over the shoulder shot and 180 degree rule as two separate things, if you just remember them both when you are filming a conversation then they come together really well.


Applying Match On Action
 On the bottom left is a match on action shot of Annie opening the door in our preliminary task. The shot on the bottom left is a match on action shot of the character Violet picking up her phone to dial voice mail.From the left picture we learned how to do this by filming Annie opening the door, but for longer than we would have to make sure that we have enough footage and then edit it to look like it all matches. I'm really glad that I learnt how to match on action because I feel that it makes your film really interesting and it also looks really professional.









Overall, I feel that the skills and techniques I learnt from my preliminary task have really helped me filming my media sequence. This has now become basic knowledge to me, and I feel that if I didn't know how to do these skills whilst shooting, then it would have ruined our film and not made it look as realistic as it does now. The match on action really worked in our film because we wanted to get different shots of Violet from different angles in her bedroom, not just the same boring medium shot, we wanted to change it up a little. So using match on action gave it something different. Using over the shoulder shot displayed the conversations that needed to be shown which added the element to our film. So I feel that doing our preliminary task played a big part in helping develop our film.
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Evaluation Question Six

Tuesday, 23 April 2013

Evaluation: Question 5

How did you attract/address your audience?

During post-production, we started to plan what elements we wanted in our film. To do so we needed to consider the following factors:

  • Age of target audience
  • Gender of target audience
  • Certificate proposed by audience feedback
We thought that these were main elements to consider when producing our film because they all link together to create an outcome and a purpose of each factor that would be involved in our film. 
We knew from the audience feedback that even from the outside opinion that the target audience was teenagers. Since this was our idea of the target audience it made it valid that we were aiming for this age range.
For example, the age of the target audience is for 15+ so we wanted to ensure that we considered things in our film that would engage that target audience and make it obvious that we are aiming the film at this particular age range. Having the characters all in the same age range as the target audience already set us up to fulfil this as this already creates a vine of connection between audience and character. But when we considered a factor that might help this further was the clothing that the characters wore. Post-production, we researched into clothing from a certain popular high street store based on our prior knowledge. We then matched up this research with each character with the resources we had and tried to create something that would resemble the clothing we found. By doing so we believe that this would not only link to the first factor we needed to consider which was age but also the second factor which was gender.
By choosing appropriate clothing to represent stereotypical gender's and therefore successfully create a base to attract and address the audience. 

For example, this was the shirt that we considered
 for the character of Amy during planning.


This is the shirt we finally decided to go for on Amy
when actually filming. You can see that the style is
very similar to the pre-production initial idea.

The second questionnaire that came after the film was finally made and posted for the audience to watch also gave us results that would help us find out the outside opinion on our film. 




The feedback from the audience gave us positive overall results from the questionnaire. They gave us feedback such as 'atmospheric' which is an essential descriptive term needed to make sure that the film fits to the genre of horror so we know we successfully achieved our film's place into the horror genre. There were a lot of comments that were made commenting on our shots. Such as 'good angles, camera shots and nice flow between shots' 'lots of different shots used efficiently' 'flows nicely'. The fact that we received a lot of comments about how fluently the film 'flows' is good to know as in the initial pre-production questionnaire there was some confusion over the plot line and there were some comments that it didn't make a lot of sense. There are also a couple of replies to the question 'Do you understand the plot line?' that are negative. 

I think to improve we could have added more shots that contextualised the plot maybe the reason why the group were in the woods in the first place. We could have also added in some shots that show the group together looking happy and united as a friendship group before the event in the woods takes place, which again would add some context to the film. By adding context to the film this would make for less initial confusion and would would also be able to see the difference in Violet's character before the event and how she is with her friends and then her deterioration throughout the film.
Overall I believe that from the positive ceedback that we received from the audience that we successfully attracted and addressed the audience.

Evaluation Question Three

Independent film company:
I think this type of film is suited to an independent film company because companies because i
believe that mainstream companies wouldn't be interested in a film like this because they don't tend to do well in the box office.



Horror films that are successful such as the Saw series and Human Centipede are both produced by independent film companies. They're the kind of film that becomes popular when they are released on DVD. Word is spread by audiences and this pushes the popularity. This is the case with the human centipede that is such a horror film it got banned in several places. Obviously the film we have created isn't as graphical as this but it became popular once it was known and people were talking about it.


During my research i went into depth about what companies i think would produce our film. The main independent company i looked at is Lionsgate.














Evaluation: Question 4


Evaluation Question Two

Evaluation: Question 1

Evaluation Question 6: Technologies used


Evaluation Question 5: How did we attract/address the audience?

Adressing The Right Audience:
To address our audience we considered the results that we got back from our audience feedback. We took into account what the results said and that they thought the film would attract an audience of teenagers, which is exactly what we wanted the results to be like. So we made sure that our film had a limit of language, blood, and violence to keep in the area of a 15 certificate.

Audience Feedback Questionnaire:
After we finished the film and posted it on YouTube and asked viewers to answer a questionnaire about the film after they had watched it.

These are some of the answers that we got from our questionnaire about who the audience thought our film was aimed at and what certificate they thought it was. After reading the results and 90% of them saying 15+ I do feel that we have reached the right audience. Also most of the audience who watched the film were people my age (17), so I feel that they could relate to the characters in our film and that is why they rated it a 15+.

This is a pie chart that I made showing the results of what people said which certificate they thought our film would be. This pie chart shows that people who answered said that they thought the film was a 15 was the most frequent answer.






From our audience feedback, the most successful has been the work that we did that involving our camera work. The audience described our film as have "Good angles, good shots, and nice flow between shots". Another audience member described our film as having "Lots of different shots that were efficient". Also another audience member said that our shots were "atmospheric". We did put a lot of effort into our shots as we have several different ones such as a tracking shot, over the shoulder shot, close ups etc. So we were glad that people actually picked up on how well the shots were. I don't really think that there was anything less successful because the audience commented on how they understood the storyline, even though there was a little confusion, after watching it a second time they then understood. Also the audience commented on how they would "Want to watch the full thing" and "I can't wait for the second part". This made us feel very good, as if all of our work had paid off! I think some of our work could probably be improved if we added a little more blood and gore to it. This would have made it more effective than it already is, and would have added a more tense atmosphere to the film and storyline. But other than that, I don't think that we could have added any more to it, we had a lot of shots and effects so I was really proud of our work!

Monday, 22 April 2013

Evaluation question 2: represent social groups?


Evaluation Question One

In what ways does your media product use, develop or challenge forms and conventions of real media products?

We decided on a non-linear narrative to use in our film because we thought that as this is the beginning of a film it needed to be exciting and action packed. We also wanted it to be confusing for the audience because if we could have, the full film would be how the nights events leaded to what happened, so the beginning is flashbacks of the what happened. Even the flash backs weren't in order. We did this to confuse the audience so they didn't know what was going on.


We chose to do a psychological horror because it is a genre we are all, as a group, interested in and we all liked the idea of researching and making one ourselves. There are points in our film that do create the psychological genre feel we wanted to create. For example, when Violet is crawling around in the dirt she is staring slightly to the side of the camera and it gives the impression that she is looking at something and the audience wont have a clue as to what it is. The clip is very slightly sped up so that she looks odd. The fast crawling has parallels with other horror movies and that is why we all decided that it would be a good idea to do so. Obviously the way Violet is dressed and is behaving is creepy and indicates that there is something strange going to happen. She is smiling in a way that suggests that she is happy but obviously there is something more sinister to it than meets the eye.



The next shot is when Charlotte is running from something and Violet just steps out from behind a tree. This is a classic scene used in typical horror films to scare the audience. It is the classic 'she's behind you' situation and we wanted to use this so that the audience assume that Charlotte is in trouble. Charlotte is lent against a tree and is using a stance that indicates she has been running away from something. We wanted Violet to be in a long shot because we wanted her whole body to be seen as she steps out from behind the tree. The audience needed to see clearly that it was Violet stepping out. Her skirt is flowing and she is stood awkwardly to one side to show that there is something obscure about her.


The continuity of our film doesn't flow very well because for the atmosphere we wanted to create it needed to be jagged and out of proportion. Throughout the two minutes, different points of the evening are shown and this is to show that Violet's memory, from the previous night, is hasty. The clips do not flow from clip to clip but this is not noticeable to an audience because we have put audio over the top of the whole clip to create a sound bridge.

The main sound used in our film are clips recorded to resemble voice mails. We changed the effect on them so overall it sounds quite tinny and very similar to what a voice mail would sound like. We used these so that audience are reminded that Violet is having flashbacks and these voice mails are the triggers to this. These voice mails switch between being diagetic and non-diagetic. They're diagetic when Violet is in her room and listening to them but as she remembers and the scene switches to her thoughts they are not. There are diagetic noises such as screams and heaving breathing and both of these noises are associated with being scared and usually horror.


There are only two props used throughout the film. The first is a small knife that isn't as visible as i would have liked. We used this to show that Violet is a violent person and she isn't afraid to use a weapon. It is small because we had to consider health and safety.



The second prop we used is a phone. This prop is key because it is a way of connecting the morning after to the night before. If no phone was used then the voice mails wouldn't have been able to play. We also used an over the shoulder shot to show that it is voice mail being called. It is visible to the audience what is happening.

The full costume analysis is here.

Evaluation Question Four

When we started making decisions about our film we estimated that the target audience would be teenagers because the actors in our film are all young adults adolescents watching this film will be able to relate to the characters in what they're saying and how they react to certain situations. I did a lot of research into horror films and their film certificate and i came to the decision that it would be a 15. After this we decided to ask members of the public their opinions on our film.

We needed to get a basic idea of what age group the people answering the questionnaire were so we asked them and young people's opinions counted more purely because we believe that this is the age group we are interested in appealing to. This pie chart was constructed to show that the largest percentage of people who answered were between 15 and 20 which is what we predicted.
In contrast with this we also asked what age group they think that the film is aimed at:
The people who answered our questionnaire have said that the film is aimed at teens and older which is a good result. The young people who answered it have also agreed that this film is aimed at the older generation which suggests that our film does have some threat to it. After conducting this research we decided that it would be best if our film was toned down. For example, not involving as much 'blood' as we originally decided on involving. I made a final decision about the certificate of our film on blogger.

Obviously people who are interested in horror or psychological films will be willing watch this film because that is the genre of this film. I also think that people who are fans of independent films will want to watch this film because i feel it has an independent vibe to it. There aren't a lot of psychological horror's in the cinema at the moment so that obviously is another reason why audiences maybe interested in this film. 

In our questionnaire we also asked 'what audience do you think our film is aimed at?' and we got basic responses such as 'teens' or 'people who like horror' but then occasionally people were interested in accents and regions. As we are from Barnsley in South Yorkshire this film could appeal to anyone in the Yorkshire and the Humber region. Although whilst acting in the film we tended not to use strong northern accents but if it is concentrated on then it is. Obviously anyone from the area where we filmed will like to see it on film in a cinema or on DVD because they'll have been in the same places and that is always an interesting aspect to see on film.

Evaluation: Question 3

Monday, 15 April 2013

Photo Storyboard



A medium shot is shown of Violet sat on her double bed. She is hugging her knees and looking at her phone which is next to her.










As she picks up her phone. she dialls voicemail to find that she has a number of messages.









Violet is still hugging her knees whilst listening to the first voicemail from Charlotte.










A tracking shot is shown of Amy and Charlotte running away from something in the woods.







A close up of Violet's face is shown to display her reaction to the voicemail.




The first shot shown of Lucas, Amy and Charlottes conversation is a shot reverse shot and over the shoulder shot between the three of them. But Charlotte and Amy are shown talking first, we decided to change it a little and show the girls reaction first.




A medium shot is shown of Lucas's hands that have blood on them. This could signify to the audience that he might be the killer.








An over the shoulder shot is shown of Lucas mouthing the words 'it wasn't me'.








Another over the shoulder shot is shown to display Amy and Charlottes reaction to Lucas.









We decided to add three tracking shots of the characters Amy, Lucas and Charlotte, instead of it being just Charlotte. We did this because it added more atmosphere to the film and showed the characters being isolated on themselves, so it twisted the plot even more. Here is a tracking shot of Lucas.




Here is a tracking shot of Amy.










Here is a tracking shot of Charlotte.






We also decided to add this out of focus shot of Violet playing in the woods. We also sped the shot up, and it added more effect to the atmosphere in making it more psychological to fit in with our genre.






We also decided to add this extra tracking shot/out of focus shot to our film because it added to the pace, and with it also being out of focus it kind of plays with your mind.







A close up is shown of Violets face reacting to the next voicemail, her face seems to have got more bruised and her type of reaction isn't very normal.








This establishing shot shows Charlotte out of breath leaning against a tree so she has obviously been running away from something. Behind her is Violet.







We decided to add another shot of Violets face, and it is another close up. There are a lot of close ups of Violets face to mainly display her reactions to the voicemails that her friends have left her.







We then put in another out of focus shot on the conversation of Lucas and Violet.









We did a match on action, here Lucas is finishing off his sentence of 'it was you' which he started in the previous shot. We managed to match up the sound so it flowed really nicely. Also this is an over the shoulder shot.







Here is the other over the shoulder shot of Lucas and Violet. Here Violet is saying that 'it wasn't her'. But then goes to wipe blood which is on her hands to Lucas's face.







Another match on action is shown, and this over the shoulder shows Violet's point of view. Lucas then goes to push her.







Here the same shot is shown as it was at the start of the conversation, but in a different view as Violet is seen being pushed against the tree and Lucas runs off.








Another close up is shown of Violets face and she is looking directly at the camera this time. Her expression has changed completeley.








An establishing shot is shown of Violet running throughout the woods, we don't know if she is running away from someone or something.







An extreme close up is shown of Violets face as she looks like she has been crying because mascara is running down her face. She is still looking directly at the camera.







A long shot is shown of Violet trying to attack and patronise Amy.









A circling shot is shown going around Amy. This is meant to be Violet circling her.









It then goes back to the long shot of Violet and Amy. Violet seems to be on the other side of her which shows that she has just been walking around her. Violet also has a knife in her hand, so Amy is scared to death and doesn't know what to do.





An extreme close up is then shown of Violets face.








The camera was positioned on the floor to be level with the characters, this shot is shown of Charlotte realising that Amy is dead.







A shot of Lucas's fut is shown running across the camera, we have done this to confuse the audience into thinking it could have been Lucas that killed Amy.

A medium shot is shown of Violet recieiving Charlotte's voicemail and her reaction.








Again Lucas's foot it shown in a high angle.









An over the shoulder shot is shown of Violet ending the voicemails, and cutting off the connection from her friends.







A medium is shown of Violet slamming her phone down on the bed, she is reacting extremeley angry.







A high angle is shown of Violet's dad, the people contrast because as Violet isn't normal, to bring a little normal into her life then her dad appears.







A close up is shown of Violet;s reaction.









A medium shot is shown of Violet trying to sort herself out.








Another medium shot is shown of Violet looking in the mirror.








Violet is looking in the mirror, realising who she actually is. This is done by another medium shot, but the camera is behind her and we have zoomed in.






The last medium shot is shown of Violet walking out of the door downstairs. This is the last we see of her.